President’s Message – Spring 2019
The spring season brings about an air of change and revitalized energy for fresh starts. For your local, community bank, the winds of change point to our newly announced brand refresh.
For us, 2019 is a year full of promise and potential as we embark upon a journey to reinvigorate the Partners brand. You may have already heard the news, but if not, we invite you to share in our excitement as we announce that Partners Bank is changing its name to Partners Bank.
What does this mean for you, our customer and community member? Rest assured that there have been no buyouts and no mergers. There has been no change in the management team of Partners Bank, nor the Board members. We’re the same bank with the same people and the same commitment to our communities that you have come to appreciate as our customer. Even our tagline has not changed; we continue to be The Bank That Listens®.
As such, we are simply changing our name to better reflect who we’ve always been to our customers: a true partner to the individuals and businesses we serve.
Partners Bank has been a long-standing community partner to Sanford and the surrounding towns of Maine, down through northern New Hampshire. As The Bank That Listens, our top priority is delivering on the wants and needs of our customers and community members. Based on two years of market research, it was determined that the brand identity of Partners should better reflect the Bank’s personal approach to banking that its customers and community members have come to know and expect.
By calling ourselves out as a partner to the community, we are bringing our Sanford heritage to the forefront. And, we will be better aligned to provide more of what you want—enhanced products and services that will help you achieve your financial goals.
We are strengthening our ties to Sanford as well as to our other branch towns and communities with this name change, which will officially occur on July 1, 2019.
Partners Bank and our employees support many local organizations and nonprofits with significant donations and volunteer efforts each year. To reinforce our commitment as we rebrand to Partners Bank, we have increased our donations and economic development budget to 10% of the Bank’s net income, a 67% increase over previous years.
We have already witnessed the true spirit of Partners Bank that continues to shine as we prepare for the changes ahead. For instance, every year our employees, customers and community members pool together their money to provide local, deserving families with heating fuel during the cold winter season. This year, I am proud to say we were able to donate an extra 100 gallons of heating fuel and include one more family in our giving, totaling 1,000 gallons of heating fuel to 10 families. We even collected extra funds for the Salvation Army fuel fund.
We also supported nonprofit Vouchers for Veterans, a program that provides veterans with access to fresh, nutritious and healthy foods and which will now be available at the Sanford Farmers’ Market this coming fall. Moreover, our charitable giving efforts extended past our backyard to our Portsmouth, NH and Seacoast community members—with donations made to emergency shelter Cross Roads House of Portsmouth and to the Seacoast Repertory Theatre for its PAPA Scholarship Fund.
Our Employee Donation Program has entered its third year and is still operating full-steam ahead as we begin our name change process. Our most recent $500 donations have gone to the Waterboro Community Pantry, the Susan G. Komen Breast Cancer Foundation and to the Colorectal Cancer Alliance. This last organization in particular is near and dear to our hearts as the donation was made in memory of our late friend and Partners employee of 30 years, Laura Toth.
We certainly could not be The Bank That Listens without you. Renaming the Bank will help us to continue our legacy; we will even have a new and improved website and online banking/mobile platform to better connect with our customers online.
We are excited for this important change to better connect with our customers and look forward to continued prosperity as spring blooms into summer.
Stay tuned for more updates on our name change here, on our website.
Blaine A. Boudreau